💡 Business Brainstorms 💡- My favorite ideas of the week

Sep 09, 2024

🤠 Democratize Luxury

Specifically when it comes to health stuff there is a ton of potential since so much stuff is not affordable or accessible for normal people right now. E.g what Prenuvo does with affordable full body MRI scans.

⚒️ Things worth checking out

Grow your Twitter account faster and spend more time running your business with Pete Codes' ghostwriting services. Read how it works.
When We Cease to Understand the World by Benjamín Labatut is one of the best books I’ve read in a while. A wild ride through many scientific discoveries and their consequences absolutely no one could have predicted and the effect they had on their discoverers minds.
This is a cool database of companies working on robotics, autonomy, and robotics-related products.

(Pete Codes sponsored this issue of Business Brainstorms.)

📢 AIO

AIO = AI Optimisation = SEO for AI = manipulating the data companies use to train AI models to make specific outputs more likely.
SEO is a huge market and so will be AI optimisation. There’s just too many money to be made if you can actually figure out how to boost a companies visibility in popular model’s outputs.

🫨 The Technological Richter Scale

The Richter scale was created by the physicist Charles Richter in 1935 to quantify the amount of energy released by earthquakes.
It has two key features that I’ll borrow for my Technological Richter Scale (TRS). First, it is logarithmic. A magnitude 7 earthquake is actually ten times more powerful than a mag 6. Second, the frequency of earthquakes is inversely related to their Richter magnitude—so 6s occur about ten times more often than 7s. Technological innovations can also produce seismic disruptions.
Let’s proceed quickly through the lower readings of the Technological Richter Scale.
Technological innovations can also produce seismic disruptions. Let’s proceed quickly through the lower readings of the Technological Richter Scale. A TRS 1 is like a half-formulated thought in the shower. A 2 is an idea you actuate, but never disseminate: a slightly better method to brine a chicken that only you and your family know about. A 3 begins to show up in the official record somewhere, an idea you patent or make a prototype of. A 4 is an invention successful enough that somebody pays for it; you sell it commercially or someone buys the IP. A 5 is a commercially successful invention that is important in its category, say, Cool Ranch Doritos, or the leading brand of windshield wipers. It’s about when you get to a 6 that an invention can have a broader societal impact, causing a disruption within its field and some ripple effects beyond it. A TRS 6 will be on the short list for technology of the year. At the low end of the 6s (a TRS 6.0) are clever and cute inventions like Post-it notes that provide some mundane utility. The impact escalates quickly from there. A TRS 7 is one of the leading inventions of the decade and has a measurable impact on people’s everyday lives. Something like credit cards would be toward the lower end of the 7s, and social media a high 7. An 8 is a truly seismic invention, a candidate for technology of the century, triggering broadly disruptive effects throughout society. Canonical examples include automobiles, electricity, and the internet. By the time we get to TRS 9, we’re talking about the most important inventions of all time, things that inarguably and unalterably changed the course of human history. You can count these on one or two hands. There’s fire, the wheel, agriculture, the printing press. Finally, a 10 is a technology that defines a new epoch, one that alters not only the fate of humanity but that of the planet. For roughly the past twelve thousand years, we have been in the Holocene, the geological epoch defined not by the origin of Homo sapiens per se but by humans becoming the dominant species and beginning to alter the shape of the Earth with our technologies.

- from On The Edge by Nate Silver