💡 Business Brainstorms 💡- My favorite ideas of the week

#1 💡

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• So simple yet so easy to overlook: Is whatever you’re putting out there actually attracting the kind of people you want to attract?

• If you focus on metrics alone, you will quickly find yourself with pretty numbers but little value.

• For example, you can easily boost cold email metrics using cheesy strategies. But at the same time, all the smart, busy decision makers you really want to talk to will be turned off by these hacks.

#2 💡

• Something we’re testing at Sales.co right now is the Wildly Important Goal (WIG) framework.

• I first learned about it in this book summary.

• The idea is to define one WIG (positive replies for us), create a scoreboard around it, then do weekly WIG sessions.

• WIG sessions are fast-paced, 1-1 meetings, where each team member reports on individual commitments made the previous session, we review the scoreboard together, learn and problem-solve, and make new commitments for the upcoming week. We previously did something similar in a weekly group call but less structured and focused.

• Screenshots above show the WIG scoreboard I built in Airtable.

#3 💡

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• If you do too much research, you’ll always find either someone who tried something similar and failed or plenty of far too successful competitors.

#4 💡

• A useful rule I learned from this post is to always start with the part that is most likely to fail.

• Not the hardest to eat that metaphorical frog first, not the easiest to build some momentum, not the longest, not the shortest; the one that has the highest chances of failing.

#5 💡

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• The main reason founders fail is some version of this.

• They build sophisticated AI lead gen tools without ever having generated leads for a real company. They create project management software without ever having managed a project. They start online communities without ever having hosted a cocktail party.

End Note

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Have a great week,

Jakob