🤫 Business Brainstorms is back!
... and has a new name
Hey,
I paused this newsletter because I didn’t want to send noise.
Now I feel inspired to write again.
Also: name’s changed. “Business Brainstorms” always sounded like a whiteboard session that goes nowhere.
Schemers.co was available — so I grabbed it.
Feels cleaner. More honest.
This has always been for people who think in plays.
Nothing else is changing.
Still raw ideas, frameworks, under-the-radar trends — only the stuff that might actually move the needle.
Let’s get into it.
🤫 Sunday Scheming
The hardest part about entrepreneurship is that it's so fun to bathe in possibilities.
You could build this, you could do that.
Actually shining the harsh light of reality on ideas is no fun.
Especially once you realize that building a real business requires far more stamina than social media makes you believe.
The success odds are pretty much the same for everyone:
3-5%.
That means almost everything you try will fail.
Only one in thirty attempts might work — might.
The odds for huge successes are much, much lower.
A fancy morning routine or watching a YouTube video titles 27 frameworks of wealth or whatever won’t make any difference.
Early on, you tell yourself the odds don’t apply to you.
You’re different. Smarter.
But they do.
And once that realisation sinks in is when most give up.
The real challenge of entrepreneurship is managing yourself and your expectations.
Even years in, I catch myself pretending the rules don’t apply.
In the heat of day-to-day operations trying 5 things to grow your business feels like you’re doing a lot.
But with 3% odds, you're barely scratching the surface.
Remember: one in thirty things might work — might.
Trying five and calling it quits isn’t failure. It’s math illiteracy.
The winners are the psychos who keep swinging after the bat’s broken and their hands are bleeding — because they know one clean hit makes the pain worth it.
They’re not chasing dopamine or doing what feels right.
They’re running a process.
You don’t need motivational short-form content or some secret framework.
You need a spreadsheet and the humility to know you’re not special.
🤔 Quote I’m Pondering
I see it every day.
Founders running SaaS businesses generating millions in revenue that barely understand how their own software works and why people use it.
Guys running agencies on autopilot, outsourcing everything to cheap labor, barely pretending to care.
It’s not the exception. It’s the default.
The bar is shockingly low.
You think you’re competing against killers.
You’re not.
You’re competing against people who barely care and barely try.
🤯 Trends
🤑 Brags
🫨 Music I’m Scheming to
If you have any thoughts on the reboot, the new name or whatever, hit reply and lmk!
Jakob
Hi Jakob, I started following you years ago and purchased some of your digital products. New name has kind of a negative connotation. I wouldn't consider any of your inspiring business brainstorms over the years schemes. Great to see you writing again!
Great to have you back, keep it coming!